Organic soda are bubbly without any artificial sweetener or added color. While traditional soft drinks are under review by nutritionists, organic soda, also known as specialty soda, is gaining prominence owing to its finest and natural ingredients, unique packaging, creative flavors and its strong local presence. Rising trend of gourmet food as well as wellness food is expected to be the vital factor for increasing consumption of organic sodas. The demand for soda containing natural sweeteners such stevia
[ClickPress, Tue Sep 24 2019]
Organic soda are bubbly without any artificial sweetener or added color. While traditional soft drinks are under review by nutritionists, organic soda, also known as specialty soda, is gaining prominence owing to its finest and natural ingredients, unique packaging, creative flavors and its strong local presence. Rising trend of gourmet food as well as wellness food is expected to be the vital factor for increasing consumption of organic sodas. The demand for soda containing natural sweeteners such stevia, agave nectar and honey is increasing owing to their low-calorie contents. The global organic soda market is anticipated to be growing on account of rising urbanization, hectic schedules and growing popularity of the drink among the youngsters, who have a go-and-grab mentality.The global organic soda market is expected to expand at a high-single digit CAGR during the forecast period, owing to the shifting consumer preference from sugar-laden drinks to low-sugar or mid-calorie beverages and growing concern toward obesity, which is likely to foster the demand for organic soda during the forecast period.
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Organic Soda Market Segmentation
For a better understanding of the global organic soda market, the global market is being studied under product type, end user, sales channel and region. By product type, global organic soda market is segmented as a flavored organic soda, craft organic soda and others (others include the plain soda or soda water). In terms of end user, organic soda market is segmented as teenagers, young adults, middle-aged adults and aged population. Based on sales channel, the market is segmented as supermarket & hypermarket, direct-to-customer channel, third-party online channel, specialty (food chain & others) stores, convenience stores and others.
Organic Soda Market Dynamics
In beverages industry, a major trend of shifting consumer preferences from sugar-laden drinks to low-sugar or mid-calorie beverages as well as choosing organic soda as an operative substitute for alcoholic drinks is expected to boost the demand for organic soda during the forecast period. Furthermore, growing cases of obesity & rise in peoples concern towards obesity is another prime factor to impact the demand. As obesity is one of the major problem these days, and rising concern towards obesity is likely to fuel the growth of organic soda in the near future.
Due to rapid urbanization, consumption of takeaway products is increasing due to busy lifestyle, leading to the demand for organic soda in the market. Furthermore, people are more focused about their health & food they eat. According to a research, people are more likely to spend more money on organic food in developed regions. Rising number of health conscious population is envisioned to create a huge space for organic soda in the global market.
However, high price of organic soda & rising social awareness coupled with strict government initiatives towards environment and energy conservation is considered to hinder the growth of organic soda market.
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Organic Soda Market Regional Overview
The global market for organic soda is analyzed under major regions: North America, Latin America, Europe, East Asia, South Asia, Oceania and Middle East & Africa. The European region is estimated to be a dominating market for organic soda during the forecast period. But, Asia Pacific (including East Asia, South Asia & Oceania) seems to be the fastest growing region during the forecast period, owing to the increasing number of health conscious people & rise in demand for organic product in the region. North America is likely to be another prominent region holding a significant share followed by Asia Pacific. Both the regions are growing with a significant CAGR during the forecast period.
Organic Soda Market Competition Landscape
The global market for organic soda is dominated by major players and to enable the in-depth assessment of competition landscape, the report includes analysis of major players. Some of the prominent players in the market are Tractor beverage Co., Organic Soda Pops, Rocky Mountain Soda Company, Maine Root Handcrafted Beverage, Boylan Bottling, MATI Energy, Crater Lake Soda, Spindrift, Hotlips Sod and Virgil's Soda, among others.
The research report presents a comprehensive assessment of the Organic Soda market and contains thoughtful insights, facts, historical data and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to Organic Soda market segments such as product type, end user, sales channel & region.
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