International PR professionals discuss good practices for new world in innovative virtual model

From: IPRN
Published: Fri Dec 11 2020

More than 40 senior professionals from agencies spread around the five continents met via Zoom, for three days and more than 12 hours of online broadcasting, in an innovative transmission. The International Public Relations Network (IPRN) Annual General Meeting and Conference took place between 5th and 7th November and allowed the discussion of industry trends, best practices, case studies and the global sharing of perceptions about the current landscape that affects the entire world and will open a new era after Covid-19.

"For three days, we brought together some of the best international PR minds, cases and listened to new perspectives of leadership in the public relations sector," says IPRN Executive Director, Luis Gonzalez. "As a leading global PR organization, we strive to be at the forefront of trends and bring new learning to companies and customers with our members around the world", he adds.

The conference was organized by Central de Informacao, IPRN partner agency in Portugal, with strong know-how in the areas of events and PR. "It was a pioneer model, and a winner. We transformed a meeting via Zoom into a television broadcast format, with live performance, thought leadership content and the best graphic design. From the members' feedback, we are certain that it was the right option", says Rodrigo Viana de Freitas, CEO from Central de Informacao.

Video making of here:

Each year, the best public relations and communication projects and videos from around the world participate in the Annual IPRN Awards.

This year the winners were:


JPA Health Communications, USA

"Safety in the Sky"

Client: Air Medical Company

B2C Category

TDUB Kommunikationsberatung, Germany

"How do Germans use their smartphones?"

Client: Freenet

CSR Category

Crest Communications, Czech Republic


Client: Raiffeisenbank Czech Republic

B2B Category

McOnie, UK

"Arco Innovation Awards"

Client: Arco

Video of the year

INC-Comunicazione, Italy

"Back for Good"

Client: Heineken Ichnusa

Agency of the year

Redwood Consulting, UK

About IPRN

IPRN was formed in 1995 and is now one of the world's largest independent agency networks. The organization has more than 50 members covering more than 100 cities and markets in North and South America, Western and Eastern Europe, the Middle East, Africa, the Far East and Australia. The combined fee income of our members exceeds 500M dollars, with staffing of more than 7,000. Every year, one member hosts the network's Annual General Meeting (AGM) and conference attended by all members. The next will take place in Lisbon in May 2021, organized again by Central de Informação. The AGM is critical to the network as it enables members to interact personally for a better understanding of different cultures, business development and competencies. For more information, visit
Company: IPRN
Contact Name: Luis Gonzalez
Contact Email:
Contact Phone: +34 629507253

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