Luxury Swiss watch comparison website TIME-TO-FIND closes seven-figure 'airtime-for-equity' deal

Published: Tue Mar 09 2021

TIME-TO-FIND's mission is simple: It wants to help consumers by 'speed dating' them with authorised retailers who have the watch they want in stock.

The business launched its service (via to the public in 2019 and is founded by key executives from the management team behind the award-winning watch brand, Rotary Watches. Several key developments are being announced:

TIME-TO-FIND has closed a seven-figure "airtime-for-equity" deal with BBC Studios-owned broadcaster UKTV via the company's multi-million-pound investment fund, UKTV Ventures.

UKTV will have an equity stake in TIME-TO-FIND in exchange for a year's worth of advertising on its network of channels - Alibi, Dave, Drama, Eden, Gold, W, and Yesterday.

The seven-figure advertising campaign will provide TIME-TO-FIND with access to an audience of over 30 million viewers a month and will feature a 30 second ad.

In parallel with closing the UKTV Ventures deal, TIME-TO-FIND has closed a strategic investment round (undisclosed sum) from a syndicate of existing shareholders.

TIME-TO-FIND has today launched an equity crowdfunding campaign on Seedrs - please visit for further details.
TIME-TO-FIND is advised by Lazarus Consulting, the boutique advisory firm which will continue to handle future funding rounds to support the company's continued growth.

In reaction to these latest developments, TIME-TO-FIND's CEO Tony Quinn, has commented:

"We've spent the last 24 months building and optimising our unique offering. Even before the onslaught of Covid19, the traditional retail industry was going through a seismic shift: TIME-TO-FIND is future-proofing traditional retailers to take advantage of these changes. Structured as a reverse marketplace, it's a disruptive business model which exclusively 'speed dates' consumers with only authorised brand agency retailers who have the watch in stock. We're delighted that UKTV has decided to join us to help spread the word on our exciting journey."

Director of UKTV Ventures, Sheena Amin, said: "Working with start-ups is my passion and I am thrilled that UKTV Ventures is supporting such a high-calibre management team with a proven track record in the luxury watch market. The team at TIME-TO-FIND have ambitious plans to grow and scale their business and I'm looking forward to partnering with them and raising awareness of their global marketplace platform via the unique brand building power of TV."
Contact Name: Steve Lazarus
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