Survey reports continued growth in CPD importance

From: Echelon
Published: Tue Sep 02 2008

The third annual CPD survey by e-publisher Echelon Publishing focused on the current provision of CPD by professional bodies, their future needs, and whether and how they will want to publish, distribute and track CPD in the future.

The survey found that:

• CPD is mandatory for some 50% of responding institutions. This represents only a marginal increase on the figure from Echelon’s 2006 CPD survey but is still a significantly high figure among the UK’s professional bodies.
• The emphasis of CPD is spreading from professional and technical learning to business and personal 'soft' skills.
• There is a shift in emphasis from input – that is, the number of hours spent on the learning - to output, in other words, what the relevance of the CPD is to the learner’s job. Thus there is a shift in CPD emphasis from professional effectiveness to personal effectiveness.
• This makes it more difficult to monitor and evaluate ‘CPD’ (because the process is moving from monitoring hours spent on CPD to outcomes spread across a whole range of disciplines).
• Although nearly every organisation surveyed offered users the ability to log their CPD activities online, there has not been a significant move to providing online interactive learning applications during the process. This shows little change from the results of Echelon’s 2004 and 2006 surveys.

Commenting on the survey findings, Echelon’s Chairman, David Hill, said, "This year’s survey reflects – and reinforces - the importance attached by professional bodies to maintaining the professional standards of their members.

"It is unlikely to be long before customers demand that professional advice is given only by those who have kept their knowledge and skills up to date."

Echelon manages the development and integration of student and members’ learning on behalf of organisations including the Chartered Institute of Personnel & Development, The Chartered Institute of Purchasing and Supply, the Institute of Civil Engineers and the Royal Town Planning Institute.

The Echelon CPD Survey is part of a series of learning surveys conducted by the company.

For copies of the 2008 CPD Survey, email


Media contact: Peter Muir Tel + 44 (0)1296 715228; Email:

Sales contact: David Hill Tel + 44 (0)20 8568 1500; Email:

A picture of Alistair Morrison is available, on request, from Bob Little Press & PR (tel 00 44 (0) 1727 860405; email

About Echelon Learning Ltd

Echelon Learning is a consultancy-led publishing house that integrates electronically-delivered knowledge and learning into the development of management skills and business performance.

Echelon Consulting spearheads the company’s service with the development of new content in meeting clients’ requirements. This is usually derived from analysing employee knowledge and learning needs captured during client learning programmes.

Where appropriate, Echelon Publishing then offers this new content to a wider audience by publishing the material in generic format. This is made available in the form of easy to use ‘learning nuggets’ and is complimented with business development information licensed exclusively from one of the market’s best-known providers, Bloomsbury.

Echelon e-Learning provides the electronic systems which enable content to be published, distributed and usage tracked, and offers work-based solutions to a global audience. Echelon’s blended learning based on a bespoke site populated with material selected to support specific courses, builds knowledge prior to the event and refreshes application when back at the desk.

Echelon technologies help organisations place solutions at people’s fingertips, whether solving everyday business and work-related problems or helping gain qualifications and continued professional development.


• Has a content management system enabling informational or learning material to be developed or converted into XML so that it can be published and distributed in text and/or via the web.

• Has a learning management system to provide ready access via the web to highly structured information, which is easily searched and retrieved, and whose usage can be tracked and learning logged.

• Publishes and/or reformats content for professional bodies and commercial organisations to help students and employees maintain or develop requisite skills throughout their careers.

• Supports people from the outset of their careers in working with professional bodies to develop and deliver the learning content required by students in preparing for examination.

• Frees up the knowledge and learning contained within a business so that people have ready access to these resources in helping them to solve problems or develop their careers.

• Works with a number of blue chip organisations and professional bodies.
Company: Echelon
Contact Name: Bob Little
Contact Email:
Contact Phone: 00 44 (0) 1727 860405

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