Reveals Results of 2008 Desirability Report

Published: Thu Sep 04 2008, leading consumer property portal, has revealed that a four-bedroom, detached property by the seaside in the south east is the most desired home in the UK, according to a new Desirability Report.

Nearly 1million homes are bought and sold each year in the UK, but over half of the nation are not happy living in their current home according to the new Desirability Report, which was conducted amongst 500 home owners nationwide.

The 2007 Desirability Report showed that a four-bedroom property in the countryside in the south west was the most desired property, whereas the 2008 Desirability Report shows that the location has changed dramatically, highlighting the effect that the ‘credit crunch’ has had on property owners this year. Seaside towns are seen by many property investors as providing stronger growth and therefore have become a more solid investment given the current market conditions, thanks to high demand from those seeking to retire and their popularity for second home-buyers.

The results show 18% of respondents would like their ideal home to be situated in the South East followed by London (16%), South West (15%), North West (10%) and Wales (8%). Over one third of respondents would like to live by the seaside, 24% want to live in the countryside, 21% would like to live in a rural village and 16% would prefer to live in a city.

For over a quarter of the nation’s home owners, a family-sized detached house would be their most desired property to buy, with 21% looking for a country house and 10% searching for a designer flat. Seven per cent of home movers would like to live in a mid sized semi-detached house, while less than 5% would like to live in a small terraced property, with the same number wanting to live in an executive home or a suburban mansion. Just 1% would consider their ‘ideal’ property to be a studio flat.

Nearly 50% of homemovers would be prepared take less expensive holidays in order to afford their ‘dream’ home, with 39% prepared to dip into their savings, a third would borrow extra money and 31% would downgrade their cars to free-up some money to afford to move. Just 16% were not prepared to sacrifice anything to live in their ideal property.

Additionally nearly 85% of home movers said they would start looking for their most desired property in the UK via the internet, through property portals like Ten per cent would initially go to an estate agency directly and just 3% would first look for their ideal property in the local newspaper.

Mark Goddard, Managing Director of commented: "Our 2008 Desirability Report gives a good indication of what home owners want from a property and what they would do to buy it, giving estate agents a clearer picture of what consumers are looking for.

He continued, "With the tightening of mortgage lenders’ belts, half of all home owners feel stuck in a property that they are not happy living in and this should not be the case - the Government needs to sit up and take notice of this housing crisis and create more affordable housing in areas of the country where people actually want to live."

About is a major, independent consumer property portal and now welcomes over 2 million visitors (Source: Hitbox March 2008). holds over 600,000 properties from the UK and overseas, including 40,000 rental properties, and is currently working with over 6,000 agents who are uploading their stock to the site and benefit from an increasing number of leads originating from the property portal. places Web 2.0 methodology at the heart of its functionality, with market-leading functionality including Google mapping, property ranking, RSS and Video Tours being core features.

For further information, please contact:
Karen Hughes
The Drum Consultancy
18 Soho Square
Tel: 020 7025 8044
Fax: 020 7025 8100
Contact Name: Karen Hughes
Contact Email:
Contact Phone: 020 7025 8044

Visit website »