Grazia online boasts hot new figures
Traffic to ACP Magazines' high-profile new celebrity weekly title Grazia's website grazia.com.au has exceeded expectations less than two months after launching.
[ClickPress, Tue Sep 23 2008] Launched on the ninemsn network on July 21, grazia.com.au recorded an impressive 3.82 million page impressions in August and over 222,000 unique browsers, according to Neilsen data.
"We are absolutely thrilled with the response to the site. Grazia.com.au is THE authority on fashion, beauty and lifestyle and food but better still, we are already creating a dynamic yet accessible community for women to be a part of," said Grazia editor in chief Alison Veness-McGourty.
August built on an already-high July figure of over 137,000 unique browsers. "Our online coverage of ready-to-wear fashion shows in New
York, Paris, Milan and London kicks off this week which were sure will create even more grazia.com.au devotees," said Veness-McGourty.
Australia is the tenth market to launch Grazia and the first in the southern hemisphere. The title was first published in Italy in 1938 by Mondadori, Italy's biggest publisher of consumer magazines and one of the leading players in the sector in Europe.