digitalrepublic opens up shop with two new account wins

From: Elemental PR Limited
Published: Thu Apr 14 2005

Online marketing agency, digitalrepublic have opened shop in the UK. digitalrepublic began operating in February 2005 and have immediately signed up Carmen Media Group (Gaming Club) as its first client for a pan European media campaign.

digitalrepublic was founded by Anthony Broadhurst formally Europe’s Marketing Manager and more recently Head of Marketing for Stan James and Mia Scholtz, who in her last role headed up the data sales team at Tiscali UK.

Broadhurst, Managing Director at digitalrepublic comments, "digitalrepublic offers an absolute approach to marketing and the channels that are available to deliver successful campaigns. We use a combination of targeted and network buying that are proven to work across industry sectors.

Having bought media from most of the networks and media owners in Europe for the last seven years we know who works and who doesn’t, which means that digitalrepublic offer the right networks to suit the client activity. Simply put, our aim is to reduce the budget wastage for clients."

digitalrepublic’s core focus initially will be running campaigns on an Asian and pan European basis.

"We have already had a very exciting start. With clients onboard such as Carmen Media Group and Tiscali, we are very pleased to welcome Victor Chandler and PartyPoker (iglobal)," concludes Broadhurst.

For Victor Chandler digitalrepublic will be managing UK customer acquisition for the casino and for Partypoker (iglobal), the agency will deliver a Pan-European customer acquisition campaign including the development of an affiliate program.


----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the Elemental PR team.

The media spokesperson for digitalrepublic is Anthony Broadhurst, Managing Director

About digitalrepublic:

digitalrepublic are a UK based online marketing agency specialising in performance based marketing campaigns that generate massive awareness, impact and above all, results.

If you are looking for brand awareness or performance based media campaigns, digitalrepublic’s goal remains the same - to get you the best return on your marketing investment.

Digtialrepublic maintains strong relationships with only the best performing online agencies and media owners presenting you a one-stop-shop for all your online needs whether they be media buying, PR, design of new creative or even the development of new technology.

About Anthony Broadhurst, Managing Director:

Anthony has been working in new media (mainly in-house marketing manager/ head of marketing roles) approximately 7 years, working for leading brands such as LineOne, Tiscali, and most recently Stan James.

Anthony made the decision in February 2005 to set up his own agency offering the kind of service that he personally would have liked to receive when spending marketing budget. Anthony also wanted to capitalise on his experience in online marketing. Over the last seven years Anthony has bought media from most of the agencies, networks and sites in the UK, so knows what works and what doesn't. It is these learning's that he wants to pass onto his clients; ensuring they get the maximum return on their marketing investment. It's not just about taking a clients' budget but making sure it actually works for them.


Elemental PR:

Rachel Hawkes, Account Director, Elemental PR

Direct Telephone: +44 (0)870 745 9292, Mobile: +44 (0)7930 375663,
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Company: Elemental PR Limited
Contact Name: Rachel Hawkes
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Contact Phone: +44 (0) 870 745 9292

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