Advertising Executives get Creative Edge with Advertising Software - Tools for Today's Don Draper

From: ThoughtOffice
Published: Thu Nov 06 2008

Advertising agencies have always faced tough challenges in tough times. Today's business climate is dramatically different from the world portrayed in AMC's popular "Mad Men" series. 21st century advertising executives have far more issues to deal with than the fictional Don Draper. These overloaded execs, looking for any possible improvement, can now turn to software solutions to help their advertising agencies maintain a creative edge over competitors.

There is an old adage, "Fifty percent of advertising is wasted... I just don't know which 50 percent!" And expert advertisers will tell you, there are ways for creative professionals to waste less time and effort. Software like eXpertAdvertiser ( ) builds on proven methods that have worked for the top performers in the advertising business, helping creative directors & copywriters craft messages that make an real impression in the increasingly noisy and crowded advertising landscape.

Advertising has driven the world's economy for many years. But the landscape shifts rapidly as old techniques become overused and burnt out. One thing that never seems to change is the need for a constant supply of new ideas. Advertising professionals always look for ways to speed the process and gain a competitive edge. Great ads are worth their weight in gold. And technological advances provide effective new ways to gain a competitive edge.

According to Mark Alan Effinger, CEO of, a leader in bringing innovation to advertising & marketing, "Software like eXpertAdvertiser is literally changing the way we think - or at least the methods we use to think faster, manage more input, and organize how it works for us. Now users can brainstorm with their computers as if they had a bunch of Roger Sterlings or Pete Campbells in the room with them. Lateral thinking, paired with automatic organization of those thoughts, is the real breakthrough. eXpertAdvertiser works with an individual user, or with people anywhere on the planet who have Internet access. People can collaborate on ideas worldwide with just a mouse click."

The eXpertAdvertiser program uses principles of associative thinking, developed over many years by leading advertising minds, ranging from Jerry Della Femina to David Ogilvy. By asking questions that trigger ideas, the user explores the ad concept layer by layer, drilling-down systematically. Then keywords within the questions, plus answers from the user, trigger over 8,121,000 associated words, lyrics, rhymes, phrases, quotations, and over 1,500,000 keyword-tagged images, to quickly expand on the idea, giving it weight and relevance. A complete Advertising Brainstorming Session can take anywhere from a few minutes to a day, and can contain many different, but very clearly defined, possible directions.

"Brainstorming is an accepted part of the creative process in the advertising business. It was first introduced in 1953 by a top advertising executive of the time, Alex F. Osborn, in his book, 'Applied Imagination'", comments Martin Grossman, an award-winning copywriter who's used brainstorming techniques for decades. "Mind Mapping, TRIZ and Associative Thinking are all proven ways of getting ideas out of your head and onto the page." eXpertAdvertiser combines the best of these processes to dramatically enhance the creative process. "The massive volume of resources this application brings to the user is astonishing", says Grossman. "It's like a Porsche next to Henry Ford's Model T. No comparison."

eXpertAdvertiser ( ) has become an important tool for creating and managing successful ad campaigns in advertising agencies worldwide. It provides structured questions designed by some of the most successful creative directors, copywriters, and experts in the business of advertising. Some of the elements included in the eXpertAdvertiser program:

* Quickstart Advertiser (a tutorial / guide for new users)
* Questions to answer, clarifying the general context & purpose of the ad
* How to identify the market, competition, and customer
* Getting to know the product
* Planning your strategy
* Brainstorming your message
* Assembling the elements of the ad
* Evaluating the ad - setting its objectives

A free 15-day trial version of the ThoughtOffice program can be downloaded from the company's web site ( ), and a demo of the eXpertAdvertiser plugin module can be downloaded by following this link:

About ThoughtOffice Corporation:
ThoughtOffice Corporation is a Portland, Oregon area firm focused on innovation and creativity solutions for 21st Century business. The company is founded by a former Inc. 500 company executive and nine-time serial entrepreneur. Previous development projects include IdeaFisher, QuickyMart e-Commerce software and eAgency wireless solutions. The management team and advisors are focused on helping companies innovate faster, better and with clearly defined purpose. E-mail, call 360-450-6888 or visit for more information or to connect with the company's management, sales & support staff.
Press Release Submission By PressReleasePoint(

Mark Alan Effinger
5640 SE Riverside Way
Vancouver, WA, 98661
Company: ThoughtOffice
Contact Name: Mark Alan Effinger
Contact Email:
Contact Phone: 360-450-6888

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