Advanced Media’s RIDATA Writable DVD Discs Named #1 in EventDV Magazine Readers Choice Award

Diamond Bar, CA--April 18, 2005 -- The Advanced Media RIDATA DVD media has been voted number one in the Writable DVD Media category of EventDV Magazine’s Readers Choice Awards. The selection was announced during the National Association of Broadcasters convention in Las Vegas. Online voting, held over a three-month period, allowed visitors to the EventDV.net web site to choose their favorite product in a number of categories filled with the top brands on the market.

EventDV is targeted to the rapidly growing field of event videographers as well as those doing corporate, academic, sports, documentary, legal, and other videography work. Each issue contains articles on a variety of pertinent equipment including cameras and workstations; titles, menus, and interactive design; duplication; motion graphics and special effects; audio processing; and more. The magazine is considered a must read for videographers wanting to meet the expectations coming from corporations, institutions, families, or other clients.

"After years of doing Editor’s Choice awards in EventDV and EMedia before it, we felt it was time to let the readers have their say," said EventDV editor Stephen F. Nathans. "Nine thousand votes later, it’s fair to say they’ve spoken."

Awards are always nice, but when they come from actual users of your products, they mean so much more," remarked Harvey Liu, Advanced Media (RITEK USA) President. "Professional videography demands high-quality, stable DVD media. It says a lot about our RIDATA products that they are voted the best by members of this industry."

The RIDATA DVD lineup includes inkjet printable 4x and 8x DVD+/-R discs with 4.7GB capacity; inkjet-printable, double-layer DVD+R; and an ultra fast, 16x DVD+R. Its 8x DVD+RW is only the second such disc to win certification by the Philips Intellectual Property and Standards division in The Netherlands.

RIDATA DVD’s offer a high-quality, stable medium through the use of premium organic dyes for recording all types of data. Conforming to DVD specifications for the various formats of recordable discs, RIDATA DVD’s deliver stunning video resolution and audio performance. They are ideal for massive archival storage, duplication, network backup, multimedia presentations, and digital video/photography. DVD has long-term data archiving and 30 years safe storage life functionality through its excellent UV and heat resistance. A limited lifetime warranty is also included on all RIDATA media.

All popular formats of CD and DVD optical discs make up the cornerstone of the RIDATA brand product line. Engineered using the most advanced manufacturing technology and under the strictest quality control guidelines, they offer superior quality, exceptional durability, outstanding compatibility, and excellent performance. RIDATA products are available at retail outlets across the country as well as through reputable online e-commerce sites.

About Advanced Media
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world’s largest optical media manufacturer. Advanced Media is the US Headquarters for North and South American sales of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

For years, RITEK has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK’s commitment to the environment and quality control.

The Advanced Media RIDATA brand currently includes: CD-R/RW, DVD-R/RW, DVD+R/RW, DVD-RAM, flash cards and USB EZ drive. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The company is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 x268 or e-mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.
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Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com

© 2005 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.