So you want to be a Star? How to speak to the media.
You’re an Internet start-up in a rush for gold – the headline that may open the floodgates to fortune and fame. You’re financed, full of spirit and brilliant ideas. You deserve recognition for those endless hours of hard work.. But unless you understand the fundamentals to good public relations, you may come across as a rank amateur to that much sought-after editor at your favorite media outlet.